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What charities can learn from MailOnline

Love it or hate it, there’s no denying that the MailOnline website has been an extraordinary success. Its now-legendary “sidebar of shame” and focus on the minutiae of celebrities’ lives may not be to everyone’s taste, but it is now the most read English language newspaper website in the world. And it’s achieved this success by… Continue reading What charities can learn from MailOnline

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Websites making big use of video

Have you seen the Unicef and ActionAid websites recently? While the idea of making a big, arresting image the centrepiece of a homepage is now a well-trodden path, they have gone one further by doing the same with video. Rather than people needing to click play to watch them, the videos take up the lion’s share of the homepage and… Continue reading Websites making big use of video

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Should charity websites follow the Guardian’s lead?

Guardian readers will probably have noticed that it has been trying a new way of making money from its website over the last few months. It now puts requests for financial support at the bottom of articles, arguing that falling advertising and sales revenue means that producing quality journalism is becoming increasingly difficult. “If everyone… Continue reading Should charity websites follow the Guardian’s lead?

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New website for Medicins Sans Frontiers

Medicins Sans Frontiers has relaunched its website, and the result is impressive. Like an increasing number of charity websites, it deos not have much text on its homepage and instead relies on powerful imagery to communicate its work. It also focuses on news content and is one of the best examples I’ve seen of a charity… Continue reading New website for Medicins Sans Frontiers