social media

10 fastest growing charity Twitter audiences over last 3 months

There’s a quarter of the year gone already, and so it’s time for a first look at how social media audiences have been increasing in 2019. First, Twitter. And the (slightly boring) headline is that the growth in audiences in the first three months of 2019 isn’t that different from what we saw in 2018.… Continue reading 10 fastest growing charity Twitter audiences over last 3 months

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Mind has fastest growing charity Twitter audience

Mind has become the charity with the fastest growing number of Twitter followers. It increased its following by 13,900 between July and September, compared to the increase of 9,578 increase seen by the National Trust over the same period. It is the first time the National Trust has not had the fastest growing Twitter audience… Continue reading Mind has fastest growing charity Twitter audience

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Charity Twitter accounts lose thousands of followers

Last week, Twitter announced that it is no longer counting as followers accounts that have been frozen because of suspected fraud. Some high-profile accounts lost many thousands of followers overnight. One analysis has suggested that the 100 most popular users lost about two per cent of their followers. So I thought it would be interesting… Continue reading Charity Twitter accounts lose thousands of followers

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The 50 charities that grew their Twitter followings fastest in 2017

It’s been a year since I’ve started tracking Twitter media audiences. And, with the top 10 exactly the same as three months ago, I thought I would start the New Year by looking at the charities that increased their Twitter followings fastest in 2017. The first thing to highlight is the obvious – that National… Continue reading The 50 charities that grew their Twitter followings fastest in 2017

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The 10 charities with fastest growing Twitter audiences so far this year

There are 10 charities that have grown their Twitter audience by more than 10,000 since the start of the year. Way out in front is the National Trust, which despite starting 2017 with more followers than any other fundraising charity has since added a further 40,732. It is followed by Macmillan Cancer Support, which has added… Continue reading The 10 charities with fastest growing Twitter audiences so far this year

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Charity presence growing faster on Facebook than Twitter

The number of people liking charities on Facebook is increasing almost twice as quickly as the number following them on Twitter. I looked at the size of social media audiences across 93 charities and found that their total Facebook audience increased by 161,826 in January, compared to an increase of 85,510 for Twitter. There were 13 charities… Continue reading Charity presence growing faster on Facebook than Twitter