New advert brings child workers to people’s doors

The new advert from the Fairtrade Foundation is worth watching. It shows ordinary people signing up for a delivery of fruit and vegetables from a fictitious company and then the heavy boxes being delivered by child workers. It’s a really effective way of challenging people to think about the sourcing of products before they buy. Not only does… Continue reading New advert brings child workers to people’s doors

Cancer charity adverts through history

One of the best things about charity communications is how people are always looking for new ideas and learning from what’s going on elsewhere. But while we’re good at learning from other charities and other sectors, I would question whether we’re as good at learning from our own past. I think it’s worth pausing in our… Continue reading Cancer charity adverts through history