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New advert brings child workers to people’s doors

The new advert from the Fairtrade Foundation is worth watching. It shows ordinary people signing up for a delivery of fruit and vegetables from a fictitious company and then the heavy boxes being delivered by child workers. It’s a really effective way of challenging people to think about the sourcing of products before they buy. Not only does… Continue reading New advert brings child workers to people’s doors

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Cancer charity adverts through history

One of the best things about charity communications is how people are always looking for new ideas and learning from what’s going on elsewhere. But while we’re good at learning from other charities and other sectors, I would question whether we’re as good at learning from our own past. I think it’s worth pausing in our… Continue reading Cancer charity adverts through history

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Advert criticism a reminder of risks

There has been a mixed reaction to a new advert from the Irish Cancer Society. The advert’s “I want to get cancer” line has been called a “disgrace” by a commentator in the Irish Times, who questioned its impact on those being treated for cancer or recently bereaved. But others have supported it, with a cancer researcher… Continue reading Advert criticism a reminder of risks

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Anti-smoking advert with laser focus

Over the last year, a US anti-smoking campaign has deservedly been winning praise for an advert that uses celebrities, humour and the language of dating apps. Left Swipe Dat focuses on how people who smoke in profile pictures apparently get just half as many matches as those who don’t. While I’m unclear about the advert’s impact in terms… Continue reading Anti-smoking advert with laser focus