Asquith and “light hands” leadership

I’ve just finished reading the First World War diaries of Margot Asquith, the wife of Prime Minister Herbert Asquith. One thing I thought interesting was her response to accusations that Asquith, whose Cabinet was packed with strong personalities such Winston Churchill, David Lloyd George, and Lord Kitchener, was not a strong enough leader: “If you ride… Continue reading Asquith and “light hands” leadership

Thoughts on the National Trust and Easter eggs

Spare a thought for the National Trust’s press office and social media team today. The charity has been criticised by the Daily Telegraph because the word “Easter” isn’t included in the name of its annual egg hunt. The coverage has been massive. One commentator has called it a “staggering act of political correctness” and even Prime… Continue reading Thoughts on the National Trust and Easter eggs

Increases in Facebook and Twitter followers in March

I’ve just finished looking at how the top fundraising charities’ social media audiences changed on Facebook and Twitter during March, and the results make interesting reading. The most obvious change is that after seeing only small growth in the previous two months, Comic Relief increased its Twitter audience by more in March (11,215) than any… Continue reading Increases in Facebook and Twitter followers in March

What charities can learn from MailOnline

Love it or hate it, there’s no denying that the MailOnline website has been an extraordinary success. Its now-legendary “sidebar of shame” and focus on the minutiae of celebrities’ lives may not be to everyone’s taste, but it is now the most read English language newspaper website in the world. And it’s achieved this success by… Continue reading What charities can learn from MailOnline