Charities with biggest increases to Facebook audience

Five charities have increased their Facebook audiences by more than 30,000 already this year. Cancer Research UK is way out in front of everyone else, having increased its number of likes by a staggering 74,715 to take its total to a massive 1.44 million. The National Trust is also doing extremely well, with the second… Continue reading Charities with biggest increases to Facebook audience

The 10 charities with fastest growing Twitter audiences so far this year

There are 10 charities that have grown their Twitter audience by more than 10,000 since the start of the year. Way out in front is the National Trust, which despite starting 2017 with more followers than any other fundraising charity has since added a further 40,732. It is followed by Macmillan Cancer Support, which has added… Continue reading The 10 charities with fastest growing Twitter audiences so far this year

Asquith and “light hands” leadership

I’ve just finished reading the First World War diaries of Margot Asquith, the wife of Prime Minister Herbert Asquith. One thing I thought interesting was her response to accusations that Asquith, whose Cabinet was packed with strong personalities such Winston Churchill, David Lloyd George, and Lord Kitchener, was not a strong enough leader: “If you ride… Continue reading Asquith and “light hands” leadership

Thoughts on the National Trust and Easter eggs

Spare a thought for the National Trust’s press office and social media team today. The charity has been criticised by the Daily Telegraph because the word “Easter” isn’t included in the name of its annual egg hunt. The coverage has been massive. One commentator has called it a “staggering act of political correctness” and even Prime… Continue reading Thoughts on the National Trust and Easter eggs