Thoughts on the National Trust and Easter eggs

Spare a thought for the National Trust’s press office and social media team today. The charity has been criticised by the Daily Telegraph because the word “Easter” isn’t included in the name of its annual egg hunt. The coverage has been massive. One commentator has called it a “staggering act of political correctness” and even Prime… Continue reading Thoughts on the National Trust and Easter eggs

Increases in Facebook and Twitter followers in March

I’ve just finished looking at how the top fundraising charities’ social media audiences changed on Facebook and Twitter during March, and the results make interesting reading. The most obvious change is that after seeing only small growth in the previous two months, Comic Relief increased its Twitter audience by more in March (11,215) than any… Continue reading Increases in Facebook and Twitter followers in March

What charities can learn from MailOnline

Love it or hate it, there’s no denying that the MailOnline website has been an extraordinary success. Its now-legendary “sidebar of shame” and focus on the minutiae of celebrities’ lives may not be to everyone’s taste, but it is now the most read English language newspaper website in the world. And it’s achieved this success by… Continue reading What charities can learn from MailOnline

Comms crucial for maintaining trust in charities

In a speech last week, Charity Commission chief executive Paula Sussex set out what she sees as the reasons for problems with trust and confidence in charities. She said: “People told our researchers they were concerned by pressurising fundraising practices, a lack of clarity about where their money goes, a perception that too much money… Continue reading Comms crucial for maintaining trust in charities

Cancer Research UK’s Mother’s Day video

You should watch Cancer Research UK’s new Mother’s Day video. Entirely made up of user-generated content, it simply shows mothers who have survived cancer enjoying time with their families. I think it’s brilliant. It’s really simple, puts real people’s stories front and centre and, above all, is a celebration of something positive. It also got me thinking… Continue reading Cancer Research UK’s Mother’s Day video

New advert brings child workers to people’s doors

The new advert from the Fairtrade Foundation is worth watching. It shows ordinary people signing up for a delivery of fruit and vegetables from a fictitious company and then the heavy boxes being delivered by child workers. It’s a really effective way of challenging people to think about the sourcing of products before they buy. Not only does… Continue reading New advert brings child workers to people’s doors