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50 charities with biggest Instagram followings

I’ve been doing lists of the charities with the biggest Twitter and Facebook audiences for a while now. And as time has gone on, there’s a question that has become more frequent: why don’t you do a list for Instagram? It’s a question I’ve struggled to answer, because the truth is that I’ve tended not… Continue reading 50 charities with biggest Instagram followings

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Charity videos that only introduce their subject at the end

There have been a couple of videos by charities in the last few months that have taken a similar approach, even though they’re very different in tone and subject matter. The thing they share – and what makes them really effective – is that they have a lighthearted feel for most of the video before… Continue reading Charity videos that only introduce their subject at the end

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50 charities mentioned most in Parliament in 2018

A couple of years ago, I looked at the 50 charities mentioned most in Parliament in 2016. It’s a list with a lot of caveats. Firstly, not all Parliamentary mentions are created equal -some are more prominent or more aligned to organisational objectives than others. The number of times you are mentioned is also likely… Continue reading 50 charities mentioned most in Parliament in 2018

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50 fastest growing charities on Facebook in 2018

Last week, I published a list of the 50 fastest growing charities on Twitter in 2018. So this week it’s the turn of Facebook. And the headline is that there’s a new chart topper. After having the 10th fastest growing Facebook audience in 2017, WWF has gone to number one this year, increasing its number… Continue reading 50 fastest growing charities on Facebook in 2018

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Mind has fastest growing charity Twitter audience

Mind has become the charity with the fastest growing number of Twitter followers. It increased its following by 13,900 between July and September, compared to the increase of 9,578 increase seen by the National Trust over the same period. It is the first time the National Trust has not had the fastest growing Twitter audience… Continue reading Mind has fastest growing charity Twitter audience

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Charity Twitter accounts lose thousands of followers

Last week, Twitter announced that it is no longer counting as followers accounts that have been frozen because of suspected fraud. Some high-profile accounts lost many thousands of followers overnight. One analysis has suggested that the 100 most popular users lost about two per cent of their followers. So I thought it would be interesting… Continue reading Charity Twitter accounts lose thousands of followers