Mind has fastest growing charity Twitter audience

Mind has become the charity with the fastest growing number of Twitter followers.

It increased its following by 13,900 between July and September, compared to the increase of 9,578 increase seen by the National Trust over the same period.

It is the first time the National Trust has not had the fastest growing Twitter audience since I started collecting the data at the start of 2017.

There were three other charities who saw increases of more than 5,000, with Macmillan Cancer Support, Rethink Mental Illness and Dogs Trust making up the rest of the top five.

And if you’ll forgive the blogger’s prerogative of focusing on my own charity, I should add that Bloodwise had its best ever quarter as a result of a successful Twitter takeover during September.

Our quarterly increase of 1,749 saw us appear in the top 20 for the first time. And in terms of percentage increases, our 5.8% growth was comfortably the largest in the sector, with Samaritans coming second with growth of 4.3%.

Increases in Twitter followers (Jul to Sep)

  1. Mind, 13,900
  2. National Trust, 9,758
  3. Macmillan Cancer Support, 9,036
  4. Rethink Mental Illness, 6,205
  5. Dogs Trust, 5,569
  6. RSPB, 4,934
  7. Woodland Trust, 4,853
  8. Guide Dogs, 4,649
  9. Samaritans, 4,612
  10. Alzheimer’s Society, 3,653
  11. Art Fund, 3,456
  12. Cancer Research UK, 3,026
  13. Stonewall, 2,852
  14. RNLI, 2,602
  15. Unicef UK, 2,461
  16. SSAFA, 2,296
  17. National Trust for Scotland, 2,147
  18. Shelter, 1,938
  19. Cats Protection, 1,790
  20. Bloodwise, 1,749

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