Six months on from when I first looked at which charities have the biggest social media followings, I’ve again compiled the top 10 for Twitter to see how it has changed.
The answer: not a lot.
Actually, the top eight positions are exactly the same. The only change, in fact, is that Dog’s Trust has entered the top 10 and now has the 9th biggest following.
But while things have stayed mostly the same in terms of rankings, there are big differences in the rate at which followings have grown.
National Trust not only still has the biggest following, but over the last six months has increased its audience the fastest. It’s grown by a staggering 57,735 since January, taking its total followers to 719,195.
Macmillan Cancer Support has also seen big growth, consolidating its number two position by adding 41,891 followers in the last six months.
For every other charity, growth has been more modest. In fact, there are some quite well known charities whose followings have grown by fewer than 1,000 since the start of the year.
As always with looking at social media audiences, it’s worth remembering that these kind of rankings don’t tell the whole story; there’s much more to using Twitter well than how many followers you’ve got. But hopefully it’s a useful finger in the air.
- National Trust, 719,195
- Macmillan, 664,782
- Help for Heroes, 505,085
- Mind, 323,653
- BHF, 308,097
- Cancer Research UK, 299,119
- Oxfam, 265,694
- RSPB, 265,083
- Dog’s Trust, 246,880
- Amnesty UK, 244,359
The list of charities was based on the Charity Financials list of the top 100 fundraising charities, not including charities that were more cultural institutions than fundraising charities (eg Tate Britain and the National Gallery) or those without a significant social media presence. I also added nine charities not in the Charity Financials list that have a famous brand or big social media presence. Data was recorded on July 4, 2017, and compared to that of 29 December, 2016 (original data for Mind was added on 15 January, 2017).