Mexico City’s “penis seat”

Perhaps the best example I’ve seen so far this year of a campaign that’s had cut-through on a small budget is #NoEsDeHombres.

Put together by UN Women and Mexico City authorities, it has involved moulding a seat on the city’s metro system to include a penis and chest (the aim being to highlight the issue of sexual harassment on public transport).

I think it’s brilliant. It has got huge global media coverage and has presumably led to much more awareness of the issue in Mexico City itself.

It shows what is possible, even on a small budget, if you take a genuinely innovative and creative approach to addressing a communications challenge.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s