Perhaps the best example I’ve seen so far this year of a campaign that’s had cut-through on a small budget is #NoEsDeHombres.
Put together by UN Women and Mexico City authorities, it has involved moulding a seat on the city’s metro system to include a penis and chest (the aim being to highlight the issue of sexual harassment on public transport).
I think it’s brilliant. It has got huge global media coverage and has presumably led to much more awareness of the issue in Mexico City itself.
It shows what is possible, even on a small budget, if you take a genuinely innovative and creative approach to addressing a communications challenge.