You should watch Cancer Research UK’s new Mother’s Day video.
Entirely made up of user-generated content, it simply shows mothers who have survived cancer enjoying time with their families.
I think it’s brilliant. It’s really simple, puts real people’s stories front and centre and, above all, is a celebration of something positive.
It also got me thinking – why aren’t there more charity videos and adverts featuring user generated content?
Or are there lots and I’ve just missed them?
If you know of any, tweet the link to @onlyoneriot and we’ll share it.