Cancer Research UK’s Mother’s Day video

You should watch Cancer Research UK’s new Mother’s Day video.

Entirely made up of user-generated content, it simply shows mothers who have survived cancer enjoying time with their families.

I think it’s brilliant. It’s really simple, puts real people’s stories front and centre and, above all, is a celebration of something positive.

It also got me thinking – why aren’t there more charity videos and adverts featuring user generated content?

Or are there lots and I’ve just missed them?

If you know of any, tweet the link to @onlyoneriot and we’ll share it.

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