New website for Medicins Sans Frontiers

Medicins Sans Frontiers has relaunched its website, and the result is impressive.

Like an increasing number of charity websites, it deos not have much text on its homepage and instead relies on powerful imagery to communicate its work.

msf-website2
MFS UK website: uses powerful imagery

It also focuses on news content and is one of the best examples I’ve seen of a charity using a brand newsroom approach.

But the thing that really stands out is its approach to transparency. On its homepage, it includes the proportions of its income it spends on medical projects, administration and fundraising.

msfwebsite
On the homepage: prominent transparency

At a time when we have seen so much debate about transparency in the charity sector, I think it is an example of a charity really getting on the front foot on this and it sends a powerful message to set out this kind of financial information where everyone can see it.

Every charity, of course, includes this information in its annual review. But I can’t think of another one that sets it out so prominently.

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